If you recall, last month we discussed ZERO Waste. The key points were that every living entity creates bi-products, which can become waste if the byproduct has no value – think of your kitchen trash. This trash is comprised of food waste, paper, plastic and anything else you did not find value for in your [...]
By: Del Andrus The AG of California is suing three companies that are trying to do the right thing for the environment. This brings up an issue that becomes the “big elephant in the room”. There is confusion in the market place that needs major corrections and clearer definitions. The market is in big need [...]
MILTON, Ga.–(EON: Enhanced Online News)–The Plastics Environmental Council (PEC) today expressed their surprise that California Attorney General Kamala Harris has filed suit at this time against bottled water companies Aquamantra Inc. and Balance Water and their bottle supplier, ENSO Plastics, charging that the companies’ claims that their bottles biodegrade are false. “In so doing,” notes [...]
In response to the recent media coverage regarding the California Attorney General filing a lawsuit against companies doing business in California that are labeling their product packaging as “biodegradable”. At this time ENSO Plastics is unable to comment specifically about the details of any such lawsuit as we have not had the opportunity to [...]
Plastics Environmental Council to Develop Biodegradation Standard for Plastic Additives and New Certification Seal Biodegradable Additives Play Critical Role in Helping Solve the Plastics in Landfill Issue Milton, GA, OCTOBER 24, 2011 — The Plastics Environmental Council (PEC) today announced the sponsorship of a research study to produce the first standard specification for the landfill biodegradation [...]
A shopper experience study done by The Integer Group and M/A/R/C Research has revealed some anticipated results. The results of the study showed that 1 in four shoppers are willing to pay more for a product if they feel they are contributing to helping the environment. As far as age goes, 18 -34 year [...]
ENSO Plastics is bringing the Heat to PACK EXPO this year It’s no secret that ENSO Plastics’ biodegradable plastic technology brings the most desirable premium feature to any plastic product on the market wanting to go green. Interested? Intrigued? If you are attending PACK EXPO in Vegas get excited, because ENSO Plastics will be there [...]
Marketing Green There are many ways to market a “green” product, like ENSO plastics. Whether you are an established brand just now going green or a new company developing a brand, there are different routes you can go. Budget is a huge factor in the marketing process. If your company is trying to keep the [...]
So WHAT?! There is no question the biodegradation of traditional plastics is a reality, and YES plastics can now biodegrade in a landfill. However, as was so eloquently posed to me recently, “SO WHAT!?” We make plastics for every purpose imaginable and when we are done with them, we thoughtlessly toss the plastics in the [...]
There are three key market factors when it comes to new innovation: perception, influence, and force. Force is ultimately legislation (laws); legislation gets passed in most cases due to perception and influence. Consumers make their choices based on what ideology or technology to support based on both perception and influence. Force is a way to [...]
