Marketing Green There are many ways to market a “green” product, like ENSO plastics. Whether you are an established brand just now going green or a new company developing a brand, there are different routes you can go. Budget is a huge factor in the marketing process. If your company is trying to keep the [...]
There are three key market factors when it comes to new innovation: perception, influence, and force. Force is ultimately legislation (laws); legislation gets passed in most cases due to perception and influence. Consumers make their choices based on what ideology or technology to support based on both perception and influence. Force is a way to [...]
Plastics Environmental Council We have just returned from Atlanta, Georgia where the first PEC (Plastics Environmental Council) conference was held. As you recall, ENSO organized the EPC (Environmental Plastics Coalition) to fight the proposed bill AB1454 in the state of California, and many answered the call resulting in a successful veto of the anti-competitive, and [...]
This isn’t the most recent use for those up to date with cokes plant bottle. This article however goes into a more detailed business view of Cokes decision and long term goals. Definitely worth the read, comment and let me know what you think! http://www.greenwashingindex.com/ad_single.php?id=7083 Coca-Cola in green bottles http://www.guardian.co.uk/sustainable-business/coca-cola-green-plant-bottles The software drinks giant has [...]
Aspen native battles the bottle — from the inside Max Ben-Hamoo fights bottled water — with better bottlesStewart Oksenhorn The Aspen Times Aspen, CO, Colorado Aspen native Max Ben-Hamoo is the president of WorldLife Water, which has introduced water in a biodegradable bottle.Stewart Oksenhorn / The Aspen Times ASPEN — As a kid growing up [...]
Well this is new, I have heard of corn plastics…but now Cheese plastics? This is quite interesting, if they are using products that would be waste I find that quite resourceful. Please let me know what you think about this new technology! At ENSO were all about innovative technology that will make a difference and [...]
Its about that time for our Free Monthly Webinar Sept 7th, 9-10am PDT Sign up here In the competitive industry of earth friendly plastics the available information can become overwhelming. Our ENSO sales & marketing webinar will bring you back down to earth. We will explain the alternatives to traditional plastics, analyzing the [...]
Group alleges ACC influenced comments about plastics in Calif. curricula PLASTICS NEWS REPORT Posted August 22, 2011 WASHINGTON (Aug. 22, 2:35 p.m. ET) — An investigative reporting team alleges that the American Chemistry Council pressured educational officials in California to revise a section of an environmental curriculum to present positive information about plastic shopping bags. [...]
Cone LLC Releases the 2010 Cone Cause Evolution Study EVEN AS CAUSE MARKETING GROWS, 83 PERCENT OF CONSUMERS STILL WANT TO SEE MORE More than 9-in-10 moms want the opportunity to buy a product benefiting a cause BOSTON (September 15, 2010) – Forty-one percent of Americans say they have purchased a product in [...]
With all the hype online regarding methane emissions from biodegradable plastics I couldn’t help but find the article below relevant. Check it out, let me know what you think in the comment box below! US Military’s Open Burn Pits in Afghanistan May Be Making People Sick by Jaymi Heimbuch, San Francisco, California on 08.23.11 [...]
