In light of recent news that SunChips is pulling their compostable bag off supermarket shelves, and the release of the new green marketing standards, now’s a good time to get down to the nitty-gritty of labeling. Are labels like “eco-friendly”, “biodegradable”, “compostable”, and “recyclable” a good idea, or do they just muddy the waters? Is [...]
This is a question that I’ve been mulling over for the past couple of weeks. Recently I’ve been reading books and articles that suggest that recycling is more of a business than an environmental solution. The articles claim that the majority of the recycling industry is not based on “helping the environment” but is about picking the easiest and largest money [...]
Are you thinking green? Worried that it will “hurt” your bottom line? If you’re in the plastics business you might want to think about putting the idea in your business model. Attached is an interesting reprint of a talk that you should read… and start thinking about how your business might PROFIT from “Going [...]
