Capitol Hill

I recently had the pleasure of going back east to DC involving meetings on Capitol Hill where the discussion of biodegradable materials in the recycling stream was the main focus. After the representative from a recycling organization gave his presentation, I then gave mine. We were perceived to be in opposite corners, so we were asked to speak in the same meetings so as to address any clarifying questions that might have come up after our presentations. It dawned on me that this perception brought on by the recycling organizations (APR and NAPCOR) are in actuality NOT TRUE!

Truth

ENSO and the recycling community are very much in alignment with the goal of saving our natural resources as long as possible. When ENSO embarked on the overwhelming mission to eliminate plastic pollution from our planet, we had recyclers and their processes as the #1 consideration-everything we came up with had to pass the scrutiny of the question, “does this material have any adverse effect on the recycling stream.” Many years and engineering feats later, we did it!!! We have had dozens of recyclers (or reprocessors) test and actually run the ENSO material through their process to see if there are any issues with the ENSO plastic. With no exception, 100% of them have indicated that they would never know it was an ENSO bottle if we have not told them. Scientifically, that has to be true because our mix does not even chemically bond with the plastic it is being mixed with.

Recycling & Pollution

ENSO and the recycling community are very much in alignment, so much that we feel we are at stake with their success -the recyclers are in a tough market currently, as it seems they are being diminished on every turn. They are not allowed to participate in decisions regarding innovations to help the environment, but rather are left to deal with the new materials as they show up in their processing. Some of the reprocessors are worried about staying in business because of the issues arising from trying to sort out extremely incompatible materials like PLA (corn based plastic) from their PET bottle stream. They have indicated to us that they literally cheered because an environmental plastic was made that did not affect their bottom line by contaminating their recyclate material. Daily, companies using plastic are getting increased pressure to “stop polluting the environment”. For instance, almost daily I see news about plastic bags being banned around the world. And although the blame should not rest solely on manufacturing, something HAS to be done. We need to demand a new attitude towards the use of plastic. ENSO is a real and tangible solution to not only keep recycling intact, but also do much, much more. Globally, the human race is only recycling 5% of all plastics…think about that for a minute. Since when did you ever accept a 5% success rate as a viable solution under any circumstance? Could you imagine an oil spill clean-up effort saying, “Welp, we’ve cleaned up 5% of the spill, the rest well act as if there is no issue.” Yet it is happening right before our eyes when it comes to addressing the end of life issue of plastics. Why not make plastics biodegradable so when they are thrown into a landfill, they can contribute to the growing practice of creating clean energy from landfill natural gas? Renewable, green, clean, smart…intelligent -all describe this value proposition! Companies using it, and handling it will also add the description, “profitable” –but that’s their little secret.

ENSO

Our message is clear, “recycle ENSO plastic wherever, and whenever you can. But if you fail, (and there is a 95% chance of that happening), know that you are still in harmony with our planet because this plastic will biodegrade naturally utilizing the earths microorganisms (microbes).” The environmental issues surrounding plastic use are rising, not decreasing. People that recycle, will always recycle-they will not change their values to all of a sudden become “litter bugs”, because something is recyclable and biodegradable. A national poll done on our behalf supports this, and also says that 61% of America believes it is more important to have plastic biodegradable than recyclable. Also, recycling will not rid the planet of plastic pollution, just delay the fact that inevitably everything plastic will end up in a landfill. ENSO says that we can have both, and if you are a consumer, you should demand both, and if you are a manufacture, you would do well offering both. What more can manufactures do? (They have already reduced our plastics down to where the next step for a bottle is a zip lock bag!) The answer? Companies and brands can get smart and innovative. Doing this now creates opportunity for growth in market share because they are seen as smart and innovative, and consumers like both to have that coveted loyalty. We can have recycling and ENSO’s solution to long term plastic pollution a complimentary package to bridge the battle between pro-environment vs. plastic use. My mom called that, “having your cake, and eating it too.” We each might be required to pay a penny or two extra per bottle for this added environmental value, but with the way things are going right now with all of the plastic building up on our lands and seas -“do the math” is another momism that is very appropriate. - Del Andrus

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I recently came across an unusual and touching fundraiser put on by Project Kaisei. If you haven’t heard of them, Project Kaisei is a California based NGO that focuses on cleaning up plastic waste from the North Pacific Gyre. This company also concentrates on integrating technologies to turn the plastic they collect into fuel or secondary products. Project Kaisei strives to bring awareness, education and showcase new technologies. So far they have taken 2 expeditions into the N Pacific Gyre to study the impacts and issues that result from plastic waste. The plastic waste found there is a mixture of new trash and small plastic pieces that have been broken down by the sun. Most of the plastic is not biodegradable plastic or does not have a chance to, and if it has not washed up on a shore somewhere or sunk to the bottom of the ocean it is still floating at sea.

To learn more about Project Kasei visit their website http://www.projectkaisei.org

The Campaign   “Save Kai”

In order to take another expedition Project Kaisei has come up with a facebook fundraising campaign that involves a Goldfish named Kai.

On the Save Kai page you can watch Kai 24 hours a day swimming around in a aquarium protected by a plastic wall. After  30 days from the start of the campaign Kai will be removed from his safe home and into a new home, known as the Plastic Vortex. You can learn more about the waste filled Plastic Vortex on the Save Kai page http://on.fb.me/savekaino

With every donation, Project Kaisei will remove a piece of plastic from Kai’s future plastic polluted home. This may seem cruel but it’s there way of convincing people to help clean up the Plastic Vortex and save millions of sea life. Whether you plan to donate or not you should check out the page to learn more about this campaign and the amazing work done by Project Kaisei.

Help Spread the word!

ENSO Biodegradable Plastics appreciates this cause because we have a passion for making plastics Earth Friendly.

Please visit Kai on the Save Kai Facebook page http://on.fb.me/savekaino

Tweet & Facebook post about Kai!

Check out this Video! http://www.youtube.com/watch?v=AO5asmSvrL0

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Reusable bags are being greatly pushed against the single use plastic bag and people seem to be latching on to the concept. It sounds like a good enough idea, and with all the design options you can really expressive yourself, but is the reusable bag really risk free? Just like many new products there may be some drawbacks that weren’t discovered before becomingso popular and “savior-esque.” The Department of Soil, Water and Environmental Science at the University of Arizona and the School of Public Health at Loma Linda University conducted a study called the Assessment of the Potential for Cross Contamination of Food Products by Reusable Shopping Bags. Now I am going to brief you on the results of this study!

So what is “Cross contamination” ?

Cross contamination occurs when disease-causing microorganisms are transferred from one food to another.

The assessment was divided into 3 Phases

1. Determine the occurrence of bacteria and bacteria of health concern in reusable shopping bags
2. Determine the potential for microbial cross-contamination in reusable shopping bags
3. Evaluate and recommend the washing/bleaching procedures necessary to decontaminate reusable shopping bags

They started off by collecting bags from consumers entering grocery stores in the San Francisco Bay area, Los Angeles and Tucson, Arizona. 84 bags total were collected, 25 from LA, 25 from San Francisco and 34 from Tucson. All but 4 of these bags were woven polypropylene (a little softer than polyester which is what a typical plastic bottle is made out of.) Each bag owner was interviewed on bag usage, storage, and cleaning procedures. (4 unused reusable bags were also purchased and tested)

And the Results are in…

Large numbers of bacteria were found in all but 1 bag & coliform bacteria in half.

E-Coli was identified in 12% of the bags & a wide range of enteric bacteria & pathogens.

After meat juices were added to bags & stored in car s for 2 hours, bacteria increased 10-fold.

How to Clean your bags?

Hand or machine washing was found to reduce the bacteria in bags by >99.9%. So if you clean your bag after every separate use, you should be good! (Don’t forget to think of the water and energy that adds up over time)

What were the bag owners habits?

Cleaned bag at home?
97% No
3% Yes

Days bags were used in a Week?
49% 1 day
22% 2 days
18% 3 days
3% 4 days
2% 5 days
3% 6 days
3% 7 days

Bag used Soley for Groceries?
70% Yes
30% No

Other uses of Bag?
57% Other Shopping
19% Clothes
10% Books
9% Snacks
5% Biking Supplies

Separate Bags for Meats & Vegetables?
75% No
25% Yes

Transport in Car?
55% Trunk
45% Backseat

Stored at home?
55% Yes
45% No

As you are learning these bags get pretty filthy and are brought back into stores, which is proven to be not at all sanitary. So if reusable bag users do not make the continuous effort to keep their bags clean maybe this isn’t  the cleanest solution to the single-use plastic bag problem, why not explore another option like using Earth friendly  biodegradable and recyclable plastic instead, Like ENSO?

Take a few min to read the rest of the assessment it’s definitely worth your time!
http://uanews.org/pdfs/GerbaWilliamsSinclair_BagContamination.pdf

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The new line of t-shirts, called the Bon Jovi Green Line, offers affordable shirts made of either organic cotton or a type of polyester made from recycled Mountain Dew bottles. The shirts, priced at $30 US come in two flavors: an Eco-Friendly Organic T-Shirt or an Eco-Friendly Recycled T-Shirt.

The organic shirt is made of 100% Organic Combed Ring Spun Cotton and is rated 4.5oz Certified Organic Cotton, while the recycled shirt offers something a bit more exciting. The light green Eco-Friendly Recycled T-Shirt is made of 65% Recycled Polyester from PET bottles / 35% Recycled Cotton. One recycled t-shirt is made from approximately 8.5 recycled bottles and will dry in half the time of a normal shirt. The band asks buyers to hang dry the shirt if possible, because it’s better for the environment. The shirt gets its green color from the Mountain Dew bottles.

Americans throw away 2 million plastic bottles every 10 minutes and 1 million recycled plastic bottles saves 3.8 barrels of oil and eliminates 180 metric tons of CO2. 10% of all US oil is used to make plastics.

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With the domestic and world markets looking into alternative energy, it is not surprising that the use of biogas created by our landfills are emerging as an easy answer to clean energy (see bioreactor landfill). What is surprising is that this seemingly untapped resource has been available for decades, and is only now being taken serious as a mainstream source for clean energy.

With countries like England adopting a massive effort to capture and utilize methane from waste off gassing from landfills, it is another exciting development towards a green and responsible stewardship of our planet for future generations to come. Here in the US, we are looking to forge ahead in the ambitious challenge to change the way we are consuming our products and resources, and in turn how we dispose of them. There are the “old school” influences that are entrenched in “status quo”, but do not be fooled, change is here, and the scale is tipping towards a healthier way we treat our planet. We are changing mainstream things that could set a new course our children will look back and thank us for. Look at the city of San Jose, CA were this city’s vision has a goal of using 100% of the city’s electrical power from clean renewable sources.

These are exciting times where innovations like our biodegradable bottles are springing up, and alternative sources for clean power are emerging. We are excited about our involvement in this transformational process that is taking place because we can help rid a pollution problem both from a litter perspective, as well as an emission perspective. Our biodegradable plastic bottles will biodegrade to reduce plastic trash in the environment, and in the process create clean energy from the methane off gassing produced by the degrading process in a landfill. We are first and foremost an advocate of recycling; recycling should and must be the goals of everyone within the voice of our message-please choose to recycle! But with the rates of recycling as low as they have historically been in the US, we take solace in that we can still achieve a positive effect by providing clean power through our plastic PET bottle technology made with Eco-Pure.

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* Shop Green Living (http://www.green-living.com/index.asp) for a little bit of everything eco, from clothing to home goods to purses and jewelry.

* The Organic Consumers Association (http://www.organicconsumers.org/btc/buyingguide.cfm) offers an extensive database of stores and products covering everything from food to outdoor recreation to house wares and body care.

* Organic Style’s online store (http://www.organicstyle.com/l_342/organic/Mothers-Day-Flowers-Gifts.html) Contains gourmet goodies, gardening gear, and eco apparel and accessories themed for Mother’s Day.

* Diamond Organics (http://www.diamondorganics.com/prod_detail_list/84) Our organic flowers and organic bouquets are grown exclusively by American flower farmers in California and Hawaii.

* Fresh Fruit Baskets (http://www.freshfruitbaskets.com)   Fresh Fruit Baskets’ mission is to offer customers the best organic fruit baskets and fruit of the month gifts available.

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The other night I was helping my daughter with her math homework. She was frustrated and overwhelmed with the amount of problems and the difficulty level. After several hours of this, she stopped cold in her tracks. “I am not going to do this anymore, this is too hard, there are way too many problems and I don’t even know how to solve them! I might as well just quit.”

This reminds me of the many times I have felt this way myself with environmental issues – Why does everyone litter – Do I use paper, plastic or reusable bags (I forgot my reusable bags again!) – Rain forests disappearing – Ice caps melting – Global warming – Plastic bottles – Driving my car…. The issues can sometimes seem endless and a bit overwhelming if we try to tackle everything. Sometimes I too feel like stomping my feet and giving up.

So, back to the math lesson; what happened? I covered up every math problem except one and we began to work one problem at a time. Even breaking the problems down to the individual components when a problem seemed difficult. About 30 minutes later, the lesson was complete and my eight year old stated “Once I stopped looking at the whole thing, it was easy.”

So let’s all take the advice of an eight year old and stop worrying about every environmental issue out there. Pick one simple thing and make a start – One Step to Success! (I am going to turn off the lights when I leave, how about you?)

Thanks

Teresa M Clark

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Nestlé expecting sustainability-savvy suppliers

By Mike Verespej

CHICAGO (Nov. 21, 4:15 p.m. ET) — There are a lot of things companies can do that create an appearance of being green and sustainable. But Kim Jeffery wants to do things that actually enhance sustainability and the environment.

“Are you trying to look good, or are you trying to do good?” asked the president and chief executive officer of Nestlé Waters North America, in a Nov. 6 interview during Sustain ’08 in Chicago.

“If going for energy credits is all you are going to do and you are not going to work on your supply chain, it doesn’t pass the sniff test,” he said.

“I want to be known as a company that does good. We are going to hold ourselves to be self-accountable in a very transparent way” with goals and milestones, many of which were outlined in the company’s corporate citizenship report in October.

A company must first get its own house in order and develop ways to “use less of something” to save money, resources and reduce greenhouse gas emissions and its carbon footprint, said Jeffery. But he added that a company then must “go outside its own four walls.”

For its part, Nestlé Waters reduced the size of its half-liter PET water bottle 15 percent this year, and will reduce it another 20 percent in 2009, cutting its weight to 9.8 grams. Using less material results in energy savings and reduces greenhouse gas emissions.

Nestlé Waters is working with its suppliers to achieve additional sustainability gains.“We are just getting to the point where people will have to have their house in order to do business with us,” said Jeffery. “We are going to be pushing more on our suppliers to figure some of this stuff out. By 2013, we plan to reduce carbon intensity by 20 percent across our full value chain — from the production of plastic resin to delivery of products to our customers.”

Jeffery also wants to ensure Nestlé makes the right sustainability and environmental decisions on the use of recycled content in its bottles and the use of bioplastics as a feedstock.

Nestlé has set a goal of producing a bottle with up to 25 percent recycled PET by 2013, and developing and producing a “next-generation bot- tle” manufactured entirely from recycled materials or renewable materials by 2020, Jeffery said.

But Jeffery has some concerns about both of those concepts. “It sounds good to have recycled content,” said Jeffery. “But it takes more energy to use recycled PET and it may be more expensive than using virgin resin because of processing costs. So it is not particularly attractive” from an economic standpoint.

Jeffery contends that right now it makes more sense, economically, to use recycled PET for carpets and strapping. “We should operate on a hierarchical approach and use [recycled PET] in the most efficient uses first,” he said. “So unless you have used recycled PET for other products first, using [it] for bottles may not be the best use of that material.”

Similarly, he said, while polylactic acid is being used to make water bottles, at this point, “it uses a lot more material and it is used once” because of the paucity of industrial composting facilities in the U.S. In addition, Jeffery said PLA “can’t be commingled with other plastics that are recycled [because] it will disrupt the float-sink process to sort plastics and because it looks identical to PET containers.”

“Is using bioplastics the best solution?” questioned Jeffery. “The better solution may be getting better at PET recycling, but that is also the harder solution.” The Sustain ’08 conference was organized by Plastics News and the Washington-based Society of the Plastics Industry Inc.

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Here’s a great source for plastics/going geen/ information.

Max

http://www.plasticsnews.com.

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Are you thinking green?  Worried that it will “hurt” your bottom line?

If you’re in the plastics business you might want to think about putting the idea in your business model.    Attached is an interesting reprint of a talk that you should read… and start thinking about how your business might PROFIT from “Going GREEN.”

Get green before it gets you, speaker advises

By Mike Verespej

CHICAGO (Nov. 20, 1:50 p.m. ET) — When it comes to doing something with sustainability and climate change, “No is not an option.”

That was the message that keynote speaker Andrew Winston, founder of Winston Eco-Strategies in Riverside, Conn., delivered at Sustain 08 in Chicago.

“It is not just an add-on to your job. It is your job,” said Winston, who urged plastics industry executives to make green thinking and sustainability a core part of their strategy instead of thinking of them as just costs.

“Apply a green lens to your business. This is happening. This is real. It is time to start moving,” he said.

The Nov. 5-7 conference was organized jointly by Plastics News and the Society of the Plastics Industry Inc.

“You have to be the brain trust on this,” he said. “You don’t want someone else to do it for you. You need to be the solution and help your customers find ways to change their carbon footprint up and down the value chain. You have to compete or you will fall behind.”

Winston told attendees to think broadly and creatively about sustainability and climate-change issues. Companies should heed the new drivers in the marketplace and changing attitudes among customers and communities, he said.

“Governments are now regulating things down to the chemical level,” said Winston, pointing to European Union regulations;, state take-back laws and bans in the United States; the Western Climate Initiative; and the growing debate on cap-and-trade programs for carbon emissions.

There is no federal action so far on climate change, but that is likely to change after President-elect Barack Obama takes office. In a taped message to a bipartisan conference on climate change Nov. 18, Obama said, “Few challenges facing America and the world are more urgent than combating climate change. Now is the time to confront this challenge once and for all.”

In addition, retailers are forcing changes, Winston said.

He noted that Wal-Mart Stores Inc. now wants a “sustainability footprint” for every product it sells and is setting standards, such as how much lead toys can contain, that are “stricter than the federal government.”

“Compliance now is compliance with your customer,” he said, pointing out how Wal-Mart told detergent makers to eliminate water from their products destined for its stores and to sell concentrates — a standard that reduced the amount of resin in such containers by 95 million pounds annually and the water in those detergents by 450 million gallons.

In addition, he said, consumers are deselecting products with a perceived, even if unproven, risk to health or the environment. For example, Winston predicts the plastic bag “will be gone globally in its present form” in 10 years.

“Feelings are facts,” Winston stressed. “It may be easier to design something out than to argue with [consumers]. You should not seek out applications where the [consumer] use is about two minutes.”

He noted there are other, more valuable opportunities that can be found to replace revenue from plastic bags.

“Instead of fighting losing battles, plastics companies should be asking themselves, “What can we do to reduce the carbon footprint and greenhouse gas emissions globally, ” said Winston. To do that well, they need to look at more than just their own products and manufacturing operations to the full value chain.

“You need to look downstream to your customers and upstream to your suppliers” to determine where the biggest impact can occur, said Winston. “You don’t want to make the wrong investments” and spend money in one area when dollars spent elsewhere can have a greater effect.

It also means thinking creatively, he said.

For example:

* Procter & Gamble Co. determined that developing a cold-water detergent would have the biggest impact on the carbon footprint of its laundry products, so it developed Tide Coldwater.

* UPS developed delivery routes for its drivers that eliminated left turns, reducing wasteful idling and cutting fuel use by 3 million gallons annually.

* Wal-Mart cut energy use in the dairy sections of its stores by 70 percent by putting doors on its refrigerated aisles. It also is using a redesigned, square plastic milk container at some of its Sam’s Club stores. The container needs only half the storage space used previously, eliminates crates and cuts transportation costs by using 60 percent fewer trucks.

“You have to learn how to make products using a lot less stuff,” Winston said, noting global competition for limited resources. China is building the equivalent of 30 midtown Manhattans each year, he said, and 30 people in India move to cities each minute, creating the equivalent of 400-500 new cities in India annually.

“The challenge for us is to provide solutions,” he said. “Five years ago, the companies leading the sustainability charge were not U.S. companies. They were in Europe because they have a much more strict regulatory environment in the European Union. They are much more aggressive about the precautionary principle and ahead of us in managing waste.”

But the payoff can be the difference between making and losing money, as well as marketplace survival. A case in point: the money DuPont Co. saved from waste reduction and keeping energy costs flat from 2003-07 equaled its net profit in that time frame, said Winston.

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